Imagine heading down to your local store and having the choice to select from a range of food and beverages sustainably produced, by local people, not corporations, with love and care. This is the vision of Kate Walsh, Real Food’s Founder, and Real Food Activist.
After working for a range of non-profit organisation, as the national communications and marketing manager for Slow Food USA in New York and on organic farms Kate wanted to return to her home town of Sydney with her vision and to have some fun along the way. Kate has just opened her second Sydney pop-up shop showcasing handcrafted produce by Sydney’s chefs, urban farmers and artisans. The current shop, located on Enmore Road, in Newtown, was much anticipated after her Darlinghurst shop was received so well in the weeks leading up to Christmas.
Food Economies are Kate’s passion. She believes our food choices are a political act. While enjoying superb quality gourmet products from producers like Maya Sunny Honey, Black Star Pastry, Cornersmith, Urban Beehive, Hands Lane, Pasta Emilia, Katie Swift Cordials and The Vegan Teahouse (to name just a few) she invites us to push the boundaries, bend the rules and make choices that positively effect the future of our food systems.
The Newtown shop, open until April 14, can only be described as chic. The products are beautifully displayed and made available for sampling thanks to furniture by Re-Creation, and vintage homewares by Chris On King.
My weekend shopping trip to Real Food was a delight and a breath of fresh air. I am excited to experiment with my purchased wares, will keep my eye out for upcoming workshops and anticipate Kate’s Project no. 3.
Real Food Pop-Up Project 2, 27 Enmore Road, Newtown, NSW, Australia.
ieatrealfood.com.au
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I love this Megan! I’ve been meaning to go check it out – it looks fantastic
So many yummy foods in store Tara. Be quick to pop in as they are open only until the 14th.
i love food! I love it. I do.
Veggies and Me targets health conscious individuals that have an appreciation for fresh, wholesome and local produce. This posts key objective is to showcase a pop-up-shop called ‘Real Food’ founded by Kate Walsh who is a food activist. She believes that food choices are a political act and thus our choice in sustainably produced local products can have a positive effect our food systems. The layout of this webpage is spectacular; it is clear, easy to use and has a pleasing aesthetic. The writing is limited as the photography is the centre piece of the post and showcases the products and the store potentially going beyond what a worded description could provide and would definitely drive the target consumers to the store.
Thanks for the kind words Francesca and thank you for following. Megan